February 1, 2021. Over the past five years, Catapult has been recognized with twelve Microsoft partner awards, as well as top worldwide Marketing partner recognition, reaching as high as 11th place in 2020. Marketing collateral generation and sales support. RIVERVIEW — BlueGrace Logistics, a Riverview-based third-party logistics firm, has hired a former Words At Work marketing executive and partner to be its new chief marketing officer. Given the tremendous marketing potential offered by the new media and proliferation of distribution channels, companies have begun to realize the huge potential of marketing in guiding corporate level strategies and substantially contributing to … Catapult has consistently been recognized as a leading Microsoft partner for its expertise in digital transformation, including being recognized as the 2020 MSUS Partner Award Winner Azure – DevOps, Top Microsoft 365 Security Partner for FY20, and named a finalist of the Data Analytics 2020 Microsoft Partner of the Year Award. LEHI, Utah, Jan. 26, 2021 /PRNewswire/ -- Steve Carlile has been appointed as Younique's Chief Marketing Officer. To help achieve the company’s objectives, the CMO is required to possess skills in business and marketing.Some of the roles and responsibilities that a CMO is required to perform in the corporate world include: Illumination has hired Sam Bergen as chief marketing officer. Abbas Merchant, left, joins Regions Bank as chief marketing officer, succeeding Michele Elrod, right, in leading the bank’s Corporate Marketing group. I am honored by the confidence that Catapult has put in my amazing team," Russell states. "Where Steve leads, innovation follows," said Younique Chief Executive Officer Kristi Hubbard. IRVINE, Calif., Feb. 1, 2021 /PRNewswire/ -- Arbonne International, LLC (Arbonne), has named Amy Humfleet as Chief Marketing Officer, effective January 25, 2021.Formerly Vice President of Santa Monica-based clean beauty company, Beautycounter, Humfleet has nearly two decades of marketing & product innovation experience, including leadership roles at Aveda, Diamond … The biggest shift in today’s marketing world isn’t the much-discussed declining effectiveness of television advertising but the changes in how consumers research and buy products. Founded by brother-sister team Derek Maxfield and Melanie Huscroft, Younique offers women the opportunity to look and feel great while helping advance the brand's mission to uplift, empower, validate, and ultimately build self-esteem in women around the world. If you have a subscription, please log in or sign up for an account on our website to continue. "He brings to the table not only an impressive amount of e-commerce and direct-selling executive leadership but also a passion for building meaningful connections with both clients and contemporaries. Today’s Chief Marketing Officer wears several hats. Russell, a seasoned marketing and communications leader, joined Catapult in 2015 to lead end-customer and through-channel marketing strategies. They must also make sure that this vision is properly executed. The first 16 years of Carlile's career were with global direct sales company Nu Skin in a variety of progressive roles, most recently serving as Head of Global Digital Marketing and CXM. The ideal Chief Marketing Officer possesses tremendous leadership and … The Internet is a major contributor to this shift. Your current subscription does not provide access to this content. Before joining Catapult, Russell owned a marketing consulting firm for twelve years, and had held leadership roles in marketing at both established global technology companies and start-up enterprises. We hope that you enjoy our free content. Please support us by making a contribution. AUSTIN, Texas, Feb. 1, 2021 /PRNewswire/ -- Catapult Systems, a leading digital solutions and services firm, is pleased to announce the promotion of current VP of Marketing, Mindy Russell, to Chief Marketing Officer effective February 1st. Washington, D.C., Jan. 21, 2021 (GLOBE NEWSWIRE) -- ICMA-RC has announced that Sheri Gilchrist will serve as the company’s new Senior Vice President, Chief Marketing Officer. Periods of snow, heavy at times. Recognizing A New Kind Of Hero: Carhartt’s Chief Brand Officer Talks Marketing Shifts And Supporting Those Who Keep America Running. 10-16" total accumulation for most of the area expected. Advertising and promotional campaign management. Find Chief Marketing Officer Latest News, Videos & Pictures on Chief Marketing Officer and see latest updates, news, information from NDTV.COM. Catapult Systems Names Mindy Russell as Chief Marketing Officer, Stormcenter - School / Business Application, http://www.prnewswire.com/news-releases/catapult-systems-names-mindy-russell-as-chief-marketing-officer-301218154.html, After-school activities more important than ever, Road crews bracing for massive, slow-moving storm, Former Montgomery County DA to lead Trump's impeachment trial defense team, Reading Parking Authority offers free parking during storm, Allentown, Easton, Bethlehem issue snow emergency declarations, Allentown Health Bureau cancels COVID-19 vaccinations for Monday, Tuesday, Postal service asks customers to clear snow and ice from mailbox areas, State police seek witnesses in fatal pedestrian hit-and-run, International Private Equity Consortium to Buy DuPont Clean Technologies, Two Leading Automotive Advertising Agencies Join Forces, Ivan Gilreath to take the helm as BGCS President and CEO, Surge Energy America Announces Significant Midland Basin Acquisition, NoCap Announces Capital One As Official Credit Card and Banking Partner for 2021, Knotel Announces Path Forward to Rightsize Business, Sydor Technologies Included on Purdue University Research Team selected by NASA, Marathon Petroleum Corp. January 27, 2021 – SPMB, an executive search firm that helps find transformative executives throughout Silicon Valley, has assisted in the placement of Andrew Savitz as the new chief marketing officer of Azul Systems.Dave Mullarkey led the assignment. The Chief Marketing Officer oversees all activities in the marketing department and is responsible for the creation of innovative marketing strategies that will build the business’s brand, leading to increased revenue, awareness, respect, and relevance among the business’s target audience. The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group. Welcome! A proven C-suite executive with a passion for global growth and a record of successful brand transformations, Carlile is a formidable force in the world of integrated campaign strategy. The Chief Marketing Officer role in 2020 drives and unifies customer experience, brand purpose, creative communication, and marketing technology. the Chief Information Officer, Chief Marketing Officer, Chief Technology Officer, Chief Innovation Officer, Chief Strategy Officer, Chief Data Officer, Chief Operating Officer, and the other functional heads? On Jan. 25, Michelle Peluso, most recently chief marketing officer and senior VP, digital sales at IBM, will join the health care chain in the new role, which will include oversight of … Posted: Monday, January 25, 2021 8:02 am. Most often the position reports to the chief executive officer or the chief brand officer. Students who searched for Chief Communications Officer vs. Chief Marketing Officer found the links, articles, and information on this page helpful. Atlanta (Feb. 5, 2020) – Douwe Bergsma, who brings a wealth of consumer business experience at some of the country’s most recognizable brands and who has presented at the White House, is joining Piedmont Healthcare as chief marketing officer.. Bergsma possesses more than 27 years of business experience, eight of them most recently as chief marketing officer of … For more information, please visit Youniqueproducts.com or on Instagram @younique_corporate. The main function of a chief marketing officer is to help the company increase its revenues by creating a marketing plan that gives the company a competitive advantage. 10-16" total accumulation for most of the area expected. Windy as well. Mostly cloudy and brisk with some snow still possible, mainly the first half of the day. He's known for his innovative digital branding expertise and marketing practices that both increase revenue and improve customer experience. In this role, he established Digital Centers of Excellence to drive digital transformation globally. Chris Spadaccini, chief marketing officer of WarnerMedia Entertainment, is exiting his role at the company, Variety has confirmed. Or does it make more sense to integrate this responsibility into the roles of existing C-suite leaders – i.e. The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years. Marketing academics and practitioners alike remain unconvinced about the chief marketing officer's (CMO's) performance implications. By Team Business For Home. Please log in, or sign up for a new account to continue reading. ABOUT YOUNIQUEYounique is the first direct sales company to pioneer the social media-based business model. Brand design and management. Announces Redemption of Its Outstanding 6.00% Senior Notes Due 2056. View original content:http://www.prnewswire.com/news-releases/catapult-systems-names-mindy-russell-as-chief-marketing-officer-301218154.html. LEHI, Utah, Jan. 26, 2021 /PRNewswire/ -- Steve Carlile has been appointed as Younique's Chief Marketing Officer. "He brings to the table not … "As I interacted with Derek, Melanie, and Kristi, it was clear that the fit was natural, and that our visions aligned to continue building the Younique brand as a constant disrupter in the industry. Next Article A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Russell holds a BS in marketing, communications and graphic design from Morningside College and an MBA from the University of South Dakota. Carlile also served as CMO at Solo Stove, where he developed the company's first user personas, brand identity, messaging hierarchy, and integrated advertising plan. ABOUT THE YOUNIQUE FOUNDATIONThe Younique Foundation began in 2015. "Where Steve leads, innovation follows," said Younique Chief Executive Officer Kristi Hubbard. Carlile has spent two decades building global brands through marketing. "Mindy's passion and leadership, coupled with her team's extraordinary dedication and creativity, have been critical to Catapult's success and reputation." Promotional Rates were found for your code. The chief marketing officer is expected to build and maintain a high performance culture through standardized or personalized, effective performance management methods; is an excellent project manager; has impeccable communication and presentation skills; can balance product/service strategy and execution of a marketing plan to deliver both well and has a solid understanding of the value of industry experts and how to work with them to the company’s benefit. You have permission to edit this article. However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Thank you for reading! Whereas some studies propose that firms benefit financially from having a CMO in the C-suite, other studies conclude that the CMO has little or no effect on firm performance. Depending on the organization’s structure, CMOs can also oversee product pricing and play a pivotal role in building business … We hope that you continue to enjoy our free content. Catapult is a Microsoft-focused solutions and services firm that specializes in imagining, building and sustaining digital transformation and cloud-based technologies. Jeff Fromm Contributor. Under her leadership, Catapult's marketing team has expanded, implementing a successful integrated campaign strategy, including content and digital marketing initiatives, content syndication, and account-based marketing. Now, more than ever, the world needs trustworthy reportingâbut good journalism isnât free. Please purchase a subscription to read our premium content. He most recently led global marketing at Isagenix International, where he oversaw a holistic brand redesign and digital transformation with a focus on enhanced user experience, elevated imagery, messaging, and brand positioning. Said Terri Burmeister, Catapult CEO. Please purchase a subscription to continue reading. An email has been sent to with a link to confirm list signup. The Younique Foundation is a public 501(c)(3) nonprofit that depends greatly on the generosity of the public. Announces Quarterly Dividend, Stepan Announces Acquisition of Aromatic Polyester Polyol Business from INVISTA, eBay, Inc. ", "It is a pleasure to work for a company that values marketing as a strategic asset to the growth and health of the company. In this new role, Carlile will oversee Younique's branding, product marketing, digital innovation, and product development. Should the Senate convict President Trump on the impeachment charges? "Being chosen to lead Younique's team of talented and innovative marketers and developers is an honor," Carlile said. Once the leader responsible for creativity and brand, today’s CMO has vast and complex responsibilities reaching far beyond traditional marketing — now spanning technology, analytics, growth and, above all, measurable impact. CMO roles. I can't wait to realize the many opportunities that lie ahead.". … "As we accelerate out of the pandemic this year, it is more important than ever to continue our focus on driving customer loyalty, retention, and brand awareness. Since 2016, the use of stories has surged nearly 1000 percent 1 across Instagram, Snapchat, and Facebook, opening up new interactive channels for brands to engage users. Remaining breezy. We hope that you continue to enjoy our free content. "We are excited to find new, inventive ways to help educate our customers and partners in this newly remote-first world.". In categories as diverse as electronics, financial services, and health care, consumers increasingly ignore push marketing, preferring instead to use the Internet to research product… Thank you for signing in! Coping skills, peer-led support groups, and education resources are available. In this new role, Carlile will oversee Younique's branding, product marketing, digital innovation, and product development. Retreat and support services are offered to adult female survivors of child sexual abuse. Get local Breaking News alerts sent directly to your inbox. A mission-based company, Younique proudly supports The Younique Foundation with 10% of the profits from the sale of Younique products donated to support survivors of sexual abuse. Success! Have you ever traveled to Idaho to buy lottery tickets? Spadaccini is an HBO veteran, having been with the company for 21 … You have permission to edit this article. On your next view you will be asked to log in to your subscriber account or create an account and subscribepurchase a subscription to continue reading. Steve Carlile named Chief Marketing Officer at Younique. During her tenure, Russell has implemented transformative strategies that have led to increased brand awareness and customer-base growth. Thank you for reading! The volume of consumer email has increased 2 at an average rate of six percent annually, and is expected to approach 118 billion total messages by the end of 2019. He's a natural mentor and leader who's adept at keeping up with the breakneck pace of global marketing, and we're thrilled to add him to our executive team.". Steve Carlile Named Chief Marketing Officer At Younique. Error! Steve Carlile has been appointed as Younique’s Chief Marketing Officer. New CMO has an impressive amount of e-commerce and direct-selling executive leadership, Cache Valley cheer squads shine at state competition, Idaho man charged with first-degree kidnapping after dispute in Richmond, âScope of poetryâ: local teacher and award winning poet releases volume of poetry roughly 30 years in the making. In this new role, Carlile will oversee Younique’s branding, product marketing, digital innovation, and product development. Chief marketing officers (CMO) hold responsibility for the creation of a vision of the marketing and sales group within the company. For more information, please visit YouniqueFoundation.org or DefendInnocence.org. Explore more on Chief Marketing Officer. Catapult has offices nationwide. There was an error processing your request. To do so, they must be forward thinking and innovative in their approach, and they must have the necessary leadership skills to properly direct the sales and marketing teams.They also have to be able to strategically communicate the organization’s direction, while developing action plans for … “Andrew has a tremendous amount of experience across all aspects of marketing, and a proven track record … I am excited to see Mindy expand her influence in her new role. Windy as well.. Cloudy and windy with occasional snow continuing. The role of the Chief Marketing Officer is evolving and has transformed faster than any other. Do you think Jan 20 will go by smoothly and safely? A chief marketing officer (CMO), also called a global marketing officer or marketing director, is a corporate executive responsible for marketing activities in an organization.Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the … Get up-to-the-minute news sent straight to your device. Sorry, no promotional deals were found matching that code. Chief Brand Officer: Why Companies are Moving Beyond the Traditional Marketing Roles Uber's hire of a Chief Brand Officer has given the designation name, fame and new responsibilities. A CMO is an … AUSTIN, Texas, Feb. 1, 2021 /PRNewswire/ -- Catapult Systems, a leading digital solutions and services firm, is pleased to announce the promotion of current VP of Marketing, Mindy Russell, to Periods of snow, heavy at times. Customer research. 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